Almost 95% of viral Korean skin care and "glass skin" TikTok videos contained at least one potentially misleading claim, while basic safety information was largely absent, according to new research presented today at the European Academy of Dermatology and Venereology (EADV) Congress 2026.
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Study Finds High Rate of Misleading Claims in Viral Korean Skincare TikTok Videos
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October 1, 2026
1 min read
📰 Medical Xpress
📋 Key Takeaway
A study revealed that nearly 95% of popular Korean skincare and 'glass skin' TikTok videos contain misleading claims, with a lack of basic safety information. This research was presented at the EADV Congress 2026, highlighting the potential risks of misinformation in beauty trends. For Iran, this underscores the importance of media literacy and consumer protection in the face of global beauty standards.
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