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Fresh Laundry Scent Boosts Spending on Second-Hand Clothes, Study Reveals

1w ago September 8, 2026 1 min read 📰 Phys.org
📋 Key Takeaway

A study by psychologists Matteo Perini and Jasper de Groot found that the scent of fresh laundry in stores increases spending on second-hand clothes compared to other scents. This research highlights consumer behavior linked to pathogen avoidance. Understanding consumer trends can be relevant for Iran's growing second-hand clothing market.

🔍 Quick Context Guide
💡 Bottom Line: Understanding consumer behavior through scent can significantly impact sales strategies in Iran's second-hand clothing market.

👥 Key Players

Matteo Perini and Jasper de Groot MENTIONED
Psychologists and researchers
"Their research provides insights into consumer behavior that can influence marketing strategies in Iran's growing second-hand clothing market."

📰 What Happened

A study found that the scent of fresh laundry in stores increases consumer spending on second-hand clothes compared to other scents. This suggests a link between scent and consumer behavior related to pathogen avoidance.

  • Fresh laundry scent leads to increased spending on second-hand clothes.
  • The study highlights the psychological factors influencing consumer behavior.

💡 Why It Matters

🇮🇷 For Iran: The findings could help local retailers in Iran enhance their marketing strategies to boost sales in the second-hand clothing sector.
🌍 Regional: As second-hand clothing markets grow in the region, understanding consumer preferences can drive economic activity.
🌐 International: The study's implications may influence global retail strategies, particularly in markets facing economic challenges.

📚 Background

Second-hand clothing markets are becoming increasingly popular due to economic factors and sustainability concerns. Consumer behavior studies help retailers adapt to changing market dynamics.

Consumer psychology Sustainability in fashion
📡 Source: NEUTRAL
📊 Confidence: 70%
The study is based on academic research, which is generally considered reliable but should be interpreted within the context of broader consumer trends.

The scent of fresh laundry in a store encourages people to spend more on secondhand clothes than the scent of citrus or the typical scent of secondhand clothes does. This is according to research by psychologists Matteo Perini and Jasper de Groot of Radboud University. The researchers suggest that this effect is linked to people's tendency to avoid pathogens.

🏷️ Entities Mentioned

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Translated from the original and edited for English readers. View original source →

Translation confidence: 100%

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