Pepsi to Manufacture Mobile Phones for Chinese Consumers

The mobile phone market has become so booming that the beverage company 'Pepsi' announced on Monday that it will launch a mobile phone line in China within the next few months. This well-known beverage company will release Android phones with a processing power of 1.6 GHz and 16 GB of memory in collaboration with a yet-to-be-named phone manufacturing company. This model, named P1, will be priced at two hundred and five US dollars. According to the Washington Post, this is not the first time Pepsi has shown interest in non-food items. Pepsi has previously collaborated with other brands in producing luxury headphones as well as shoes and clothing. The brand recognition of Pepsi and its success in marketing and selling its products globally is evident; however, what remains uncertain is the interest of Chinese consumers in this mobile phone line. There are many large names on the list of failures in the mobile phone industry in China. Phones like THC, which was marketed as the Facebook phone, Fire, which is Amazon's phone, Kodak's phone, and the iTunes phone released by Motorola all entered the market with the backing of international companies, but none of their sales can compare to those of Apple or Samsung. Last year, Samsung captured nearly 22% of global mobile sales, while Apple stood second with about 15%. Other mobile phone suppliers all had sales below ten percent.