Adobe Stirs Up a Storm with Its New Products

Adobe has recently introduced several new products and announced enhancements to its existing products based on artificial intelligence and cloud technology. Among the new products is Adobe Rush, which is the most comprehensive video editing software for small portable devices such as smartphones and tablets. At the Max conference, Adobe introduced many of its new products, the most important of which is the 'Premiere Rush CC' application. Adobe Rush is currently available for computers and iOS operating systems, with an Android version set to be released next year. This software is much lighter than Adobe Premiere, which is the company's 'most professional' video editing software, and is designed to be much simpler to use, making it suitable for individuals who want to quickly and efficiently share their content on social media. Adobe Rush is optimized for social media platforms like Snapchat, Instagram, Facebook, Twitter, and Vimeo. However, users will still rely on software like Premiere or After Effects for professional and heavy content production. Adobe Rush incorporates methods to simplify video editing, such as easily adjusting background sound with the subject's voice, utilizing artificial intelligence techniques. Rush files are compatible with Premiere Pro, allowing users to continue part of the editing process in Adobe Premiere. Furthermore, when editing a file on a device like an iPad Pro, users can continue the same editing process with Adobe Rush on their Windows laptop. Another new product is the full version of Photoshop for Apple iPads, which significantly enhances the functionality of tablets. This product has been available for iPad users since 2019. The iPad version of Photoshop does not have all the features of the desktop version, but this gap is expected to narrow over time. This new version can synchronize with other Photoshop versions, and changes made to PSD files on the iPad will be synchronized with other devices. Users can work with most Photoshop tools across various layers, similar to the desktop version. Among the new products is a tool called Project Aero, which allows users to create content based on augmented reality. Project Gemini also enables drawing and painting on the iPad. Adobe has stated that based on shared experiences with artists collaborating on this project, significant changes have been made in the ways tools for drawing and design operate, resulting in faster design processes and more natural brush expectations for artists. Adobe has also added new capabilities to its older software; for example, in After Effects, users can separate a moving subject from its background and place it in a new layer using artificial intelligence. Currently, Adobe is focusing heavily on cloud technology and artificial intelligence to make its software more practical and user-friendly. However, creating new tools will require new training for users to work with the company's professional software.