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Are Tablets Losing Popularity?

Jan 26, 2026 January 26, 2026 2 min read 📰 Radio Farda
📋 Key Takeaway

Global tablet shipments have decreased by 12% in the first quarter of 2018, with Apple seeing a slight increase in sales. Apple aims to capture the educational market with its new iPad, while Samsung struggles against competition from Chinese manufacturers. This trend reflects changing consumer preferences and market dynamics.

🔍 Quick Context Guide
💡 Bottom Line: Tablet sales are declining globally, with Apple managing to grow amidst shifting consumer preferences.

👥 Key Players

Apple MENTIONED
Leading tablet vendor
"Apple's innovations and market strategies significantly influence global technology trends, including in Iran."
Samsung MENTIONED
Major tablet vendor
"Samsung's performance impacts competition and consumer choices in the tech market, relevant for Iranian consumers."
Huawei MENTIONED
Rising tablet vendor
"Huawei's growth reflects shifting consumer preferences and competition dynamics, which could affect tech imports in Iran."
Lenovo and Amazon MENTIONED
Other notable tablet vendors
"Their market presence contributes to the overall competitive landscape affecting consumer options."

📰 What Happened

Global tablet shipments have decreased by 12% in the first quarter of 2018, with Apple experiencing a slight increase in sales. The decline reflects changing consumer preferences as larger mobile phone screens become more popular.

  • Apple's tablet sales increased by 3%, making it the largest tablet vendor.
  • Samsung's tablet shipments declined by 11%, while Huawei's increased by 13%.

💡 Why It Matters

🇮🇷 For Iran: The decline in tablet popularity may affect technology imports and consumer choices in Iran, especially in education.
🌍 Regional: The shift in tablet sales dynamics could impact regional tech markets and competition.
🌐 International: This trend highlights the challenges faced by established tech companies against emerging competitors, affecting global market strategies.

📚 Background

The tablet market has been facing challenges due to the increasing size of mobile phone screens, leading to a shift in consumer preferences.

Consumer electronics trends Impact of mobile technology on tablet usage
📡 Source: NEUTRAL
📊 Confidence: 70%
The information is based on statistics from a global data company, suggesting a neutral and factual reporting of market trends.

According to statistics released by the global data company (IDC), global tablet shipments in the first quarter of 2018 have significantly decreased compared to the previous year. This decrease is reported to be 12 percent, with tablet sales dropping from 35.8 million units last year to 31.8 million units this year. However, sales of Apple's tablets (iPad Pro) have seen an increase of nearly three percent. Apple has claimed the title of the largest and leading tablet vendor, followed by Samsung and Huawei in second and third place, respectively. Apple has managed to sell about 9 million tablets, of which approximately 1.8 million are iPad Pros. Apple unveiled its new iPad last month at the end of the first quarter of 2018. The sixth version of the iPad has two major changes: the use of the A10 Fusion processor chip and support for a stylus, the latter being a first for this category of iPads. Apple has launched this new iPad to compete with Google's Chromebooks in educational environments, making the product less vulnerable to drops and impacts. It seems the company aims to increase its tablet sales by leveraging the educational product market. Apple has also increased the free iCloud storage for students from five gigabytes to 200 gigabytes, making its service a suitable option for backing up iPad data and using Apple's photo service. In contrast, Samsung is not faring well in this market segment, with tablet shipments declining by 11 percent compared to last year. Some tablet users have shifted from Samsung tablets to Chinese tablets. Meanwhile, Chinese companies attempting to replicate Microsoft's methods in creating multi-functional tablets have somewhat improved their standings. Huawei's tablet shipments have increased by 13 percent compared to last year, with sales primarily in the Asia-Pacific region and recently growing in Europe. Lenovo and Amazon occupy the fourth and fifth positions, respectively. In recent years, as mobile phone screens have grown larger, many prefer to use their phones instead of tablets. Various companies are also trying to boost tablet sales by turning their devices into multi-functional gadgets.

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Translated from the original and edited for English readers. View original source →

Translation confidence: 85%

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