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CEO of the Creative Cities Institute: Branding and Tourism are Two Important Components of Creative City Development

Just now November 14, 2026 1 min read 📰 ISNA
📋 Key Takeaway

The CEO of the Creative Cities Institute emphasized the importance of branding and tourism in developing creative cities. By identifying and branding cultural and artistic indicators, the aim is to attract tourists and subsequently investors, which will enhance economic activities. This approach is significant for urban development strategies in Iran.

The CEO of the Creative Cities Institute of the country identified branding and tourism as important components of the development of creative cities and stated: The cultural and artistic indicators of each region must first be identified and turned into a brand. After that, by introducing these capacities, tourists will be attracted, and the presence of tourists will also create the groundwork for the entry of investors, development of infrastructure, and the flourishing of economic activities.

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Translated from the original and edited for English readers. View original source →

Translation confidence: 85%

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