Also available in Persian — نسخه فارسی EN فا
❓ Unknown

Asus Storm at Computex Exhibition

Jan 28, 2026 January 28, 2026 3 min read 📰 Radio Farda
📋 Key Takeaway

Asus showcased a range of new laptops at Computex 2017, including the ultra-thin ZenBook Flip S and gaming laptop ROG Zephyrus. These products feature advanced specifications and competitive pricing, positioning Asus strongly against rivals like Apple and Microsoft. The innovations in cooling technology and battery life are particularly noteworthy.

🔍 Quick Context Guide
💡 Bottom Line: Asus's new product lineup at Computex 2017 positions them strongly against competitors, highlighting significant advancements in laptop technology.

👥 Key Players

Asus MENTIONED
Technology company
"Asus is a major player in the global computer hardware market, influencing trends in technology and consumer electronics."
Intel MENTIONED
Processor manufacturer
"Intel's processors are widely used in laptops, and their advancements impact the performance and capabilities of devices."
Nvidia MENTIONED
Graphics processing unit manufacturer
"Nvidia's technology, particularly for gaming, sets standards for performance in laptops and influences consumer choices."

📰 What Happened

Asus unveiled a new range of laptops at the Computex 2017 exhibition, showcasing innovations in design, cooling technology, and battery life. The products include the ultra-thin ZenBook Flip S and the gaming-focused ROG Zephyrus.

  • ZenBook Flip S is the world's thinnest convertible laptop at 10 mm thick.
  • ROG Zephyrus is one of the thinnest gaming laptops, utilizing Nvidia's Max-Q technology.

💡 Why It Matters

🇮🇷 For Iran: The introduction of advanced technology products may influence Iranian consumers and businesses, especially in the tech sector.
🌍 Regional: Regional tech markets may respond to Asus's competitive pricing and innovations, affecting local manufacturers and consumers.
🌐 International: Asus's advancements challenge established brands like Apple and Microsoft, potentially reshaping market dynamics globally.

📚 Background

Computex is one of the largest technology trade shows in the world, where companies unveil their latest innovations in computing and electronics. Asus's focus on thin, powerful laptops reflects current consumer demands for portability and performance.

Laptop technology trends Consumer electronics market competition
📡 Source: NEUTRAL
📊 Confidence: 70%
The information comes from a technology-focused event report, which is typically reliable for product announcements.

The Taiwanese company Asus introduced a new range of products at the Computex 2017 exhibition, which is considered one of the main exhibitions in the field of computer hardware. The prices of these new devices start from $499, with the most advanced one priced at $2299. Asus unveiled the new 'ZenBook Flip S' laptop at the Computex exhibition. This product is the world's thinnest convertible laptop, measuring only 10 mm thick and weighing 1.1 kg. With a 360-degree rotating display, this laptop can also take the shape of a tablet. The processor of this system is an Intel Core i7 7500U. To prevent overheating, Asus has employed a new cooling system that utilizes liquid crystal polymer. The fan of this cooling system is only 0.3 mm thick. Asus has announced that the ZenBook Flip S can operate for up to 11.5 hours on a full charge. Additionally, with its ultra-fast charging capability, the battery can be charged from 0 to 60% in 49 minutes. This laptop is equipped with a 4K resolution touchscreen and supports special pens. The price of this device starts at around $1000. Another product introduced by Asus is the ZenBook Pro. This product is 18.9 mm thick and weighs 1.8 kg. It features a 15.6-inch display with 4K resolution and is powered by an Intel Core i7 7700HQ processor, suitable for heavy engineering or graphic work. This device is also equipped with a GeForce 1050 graphics card, 16 GB of RAM, and a 1 TB SSD. According to Asus, this laptop can work for up to 14 hours on a full charge, making it superior to the Surface Pro 2017 in terms of battery life. The price of this device starts at $1300, which is significantly cheaper than the Surface Pro, MacBook Pro, and Surface Book considering its hardware capabilities. Asus introduced a new product called VivoBook Pro 15 against Apple's MacBook Pro. This product uses a 4K display and an Intel Core i7 7700HQ processor. It has 16 GB of RAM, a GeForce 1050 graphics card, and a combined storage space of 2 TB HDD and 512 GB SSD. To cool the hardware during heavy processing, a dual-fan cooling system is used. The price of this device starts at $799. Another product from the company is the VivoBook S, which is cheaper than the VivoBook Pro model. This device uses a weaker processor compared to the VivoBook Pro, specifically the Intel Core i7 7500U. It has 16 GB of RAM, a GeForce 940 graphics card, and 512 GB of SSD storage. The weight of this laptop is 1.5 kg, and its price starts at $490. The company also introduced a laptop for gaming enthusiasts at the Computex exhibition. This computer is one of the thinnest gaming laptops in the world. Gaming laptops usually have heavy weight and thickness, but Asus's new laptop is one of the first systems in the world to utilize Nvidia's Max-Q technology. This laptop uses a GeForce 1080 graphics card with Max-Q technology. It is equipped with an Intel Core i7 7700HQ processor, has 24 GB of RAM, and 1 TB of SSD storage. This laptop, named ROG Zephyrus, starts at $2299 and has a thickness of 17 mm and a weight of 2.2 kg, which is considered very thin and light for a gaming laptop.

🌐

Translated from the original and edited for English readers. View original source →

Translation confidence: 85%

📰 Related Coverage

⚖️ Independent Platform — Artesh.com is not affiliated with any government, military, or political organization. Editorial Policy →