Google's investment in hardware and software production for mobile phones has increased in recent years. This activity, which has been evident in the Pixel phone series, has taken a new form with Google's acquisition of part of HTC. Google has purchased a portion of HTC that was involved in producing smartphones under the Pixel brand for $1.1 billion. This new facility will focus on producing the next series of Pixel phones. According to this new deal, employees from this section of HTC will join Google as a hardware manufacturing unit. These individuals have closely collaborated with Google in the production of Pixel series products over the past few years. Additionally, under this agreement, Google has acquired some intellectual property rights related to HTC's mobile phone innovations. Despite selling part of its factory to Google, HTC has stated that the recent deal will not affect the release of new products from the company. A significant portion of future Pixel phones will be produced by the acquired company. Google plans to launch its new phone, the Pixel 2, this fall. Artificial intelligence and machine learning are among the main features of Google's new phone. Some technology experts claim that the new generation of Google's phones will have the most advanced and best camera in smartphones. Although Google has acquired a large part of HTC for its new phones, the displays for these phones will still be produced by LG. The Pixel 2 features an OLED display, which will enhance display quality. The resolution of this phone is QHD. The hardware of this phone uses Qualcomm's most advanced processor. Various technology sites around the world have reported the use of Snapdragon 835 in this phone. Google will use the new version of Android in the new Pixel 2 series. Increased boot speed, optimized overall app performance, and battery life are among the main features of the new Android. This capability may somewhat reduce user dissatisfaction with Android phones, as Android devices are generally weaker than Apple's iPhones in this regard. Displaying notifications on application icons is another change in the new Android. For instance, if you receive a new message on Telegram, the notification icon will appear on the Telegram icon, indicating the received notification. In this Android version, by pressing and holding the application icon, users can view the notification. The picture-in-picture capability is one of the most important changes in the new Android. This feature allows users to make video calls while watching a video on their phone, with the video call or playing video becoming a small box in the corner of the other screen. Additionally, users can simultaneously activate other applications while on a video call. By entering the hardware sector more, Google aims to produce devices that are more compatible with its new software products. Some believe that Apple's success is due to producing hardware that is compatible with the software created by the company, whereas Android or Windows devices are developed without the necessary precision by manufacturers, leading to numerous problems, including slower performance of devices equipped with Android or Windows software. For this reason, in recent years, Google and Microsoft have increased their efforts to create hardware products that are compatible with their software.
Google Acquires Part of HTC
Google has acquired part of HTC for $1.1 billion to enhance its hardware capabilities for the Pixel phone series. This acquisition aims to integrate hardware and software more effectively, with plans to launch the Pixel 2 this fall featuring advanced AI and camera technology. The move signifies Google's commitment to improving user experience in its devices.
👥 Key Players
📰 What Happened
Google has acquired a portion of HTC for $1.1 billion to enhance its hardware capabilities for the Pixel phone series. This acquisition will allow Google to better integrate hardware and software in its devices.
- Google will focus on producing the next series of Pixel phones with the acquired HTC team.
- The Pixel 2 will feature advanced AI, camera technology, and a new version of Android.
💡 Why It Matters
📚 Background
Google's acquisition of HTC is part of a larger trend where tech companies are merging hardware and software to create better products. This is crucial in the competitive smartphone market.
🏷️ Entities Mentioned
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