Google Says All Political Advertisers Must Disclose Use of AI Tools

Google announced its "first political requirement" stating that starting in November, all political advertisers "must" disclose their use of "artificial intelligence tools" and "artificial content in their ads, images, and sounds." According to The Hill, this is the first requirement from a technology company in the "political advertising space." This move comes as AI tools are increasingly being utilized in political campaigns, exemplified by the use of an AI-generated version of Donald Trump's voice on YouTube. Meanwhile, while the "Federal Election Commission" has yet to pass a law regarding the use of AI in political advertising and campaigns, Google is seeking to include "deceptive AI advertisements" in its "misinformation regulations" due to "public demand." Additionally, the update to Google's rules—applicable to YouTube ads—requires "disclosure" and "transparency" for artificial content that presents individuals or events "with a real or realistic appearance." While Google has taken the lead in this area, Facebook has not yet made the "disclosure of artificial content" or "AI-generated content" mandatory in its advertising policies. Earlier, Voice of America reported on July 21 that Amazon, Google, Meta, Microsoft, and other leading AI technology companies had agreed, with the involvement of the Biden administration, to adhere to a set of "safety measures" regarding AI. According to the Associated Press, the White House announced on Friday that the voluntary commitments of seven American companies to ensure the safety of their AI products before they are released and distributed have been secured. The increase in commercial investment in "generative AI" tools that can write human-like persuasive texts and produce new images, sounds, and videos has raised concerns about their ability to deceive people and spread misinformation, as well as other risks. AI has achieved a 72% accuracy rate in medical matters, as reported by Amir Giti.