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Lamborghini to Manufacture SUVs

Jan 27, 2026 January 27, 2026 3 min read 📰 Radio Farda
📋 Key Takeaway

Lamborghini has introduced its first SUV, the Urus, in response to the growing trend among super sports car manufacturers. The Urus features a powerful twin-turbo V8 engine and is set to be released in 2018 with a base price of around $200,000. This move reflects Lamborghini's adaptation to market demands while maintaining its luxury and performance standards.

🔍 Quick Context Guide
💡 Bottom Line: Lamborghini's entry into the SUV market with the Urus highlights the brand's adaptation to consumer trends while maintaining its luxury status.

👥 Key Players

Lamborghini MENTIONED
Luxury automobile manufacturer
"Lamborghini is a key player in the luxury sports car market and its decisions influence industry trends."
Volkswagen Group MENTIONED
Parent company of Lamborghini
"Volkswagen's ownership impacts Lamborghini's production strategies and market positioning."

📰 What Happened

Lamborghini has launched its first SUV, the Urus, in response to the growing popularity of SUVs among luxury car manufacturers. The Urus features a powerful engine and is set to be released in 2018 with a starting price of around $200,000.

  • The Urus has a 4-liter twin-turbo V8 engine producing 650 horsepower.
  • Lamborghini plans to produce 3,500 units of the Urus annually.

💡 Why It Matters

🇮🇷 For Iran: The introduction of luxury SUVs like the Urus may influence consumer preferences in Iran's luxury car market.
🌍 Regional: The SUV trend reflects changing consumer demands in the Middle East, where luxury vehicles are highly sought after.
🌐 International: The Urus's launch signifies a shift in the luxury automotive market, potentially impacting global sales strategies.

📚 Background

Lamborghini, founded in 1963, has a storied history in the luxury sports car market and is known for its high-performance vehicles. The SUV market has seen significant growth, prompting luxury brands to diversify their offerings.

Luxury automotive market trends SUV popularity among consumers
📡 Source: NEUTRAL
📊 Confidence: 70%
The article provides factual information about Lamborghini's new product without apparent bias.

As the trend of producing SUVs rises among super sports car manufacturers, Lamborghini has succumbed and introduced its first SUV product. This flashy SUV is named Urus. The design of this model, like most of the company's models, has an aggressive and rugged face. Looking at the large grille, narrow headlights, and body decorations, one can consider the Urus a unique SUV in the automotive world. The Urus uses a 4-liter twin-turbo V8 engine capable of producing 650 horsepower and 850 Nm of torque. This vehicle features an 8-speed automatic transmission from ZF Germany along with a torque converter; however, the fuel consumption of this powerful SUV does not exceed approximately 10.5 liters per 100 kilometers. With the help of a four-wheel-drive system and rear-wheel steering, which is part of the legacy of the Aventador S model, the Urus can reach a maximum speed of 300 kilometers per hour and accelerate from 0 to 100 kilometers per hour in 3.59 seconds. It seems that Lamborghini's policy in Italy is rooted in its German owner Volkswagen, which also owns Audi, as this Italian SUV utilizes the MLB platform used in models like the Bentley Bentayga, Audi Q7, and Porsche Cayenne. Weighing 2154 kilograms, the Urus is one of the heaviest vehicles in its class. According to Lamborghini's information, this SUV houses the largest brakes in the world and large 17.3-inch carbon-ceramic rotors at the front axle along with 10-piston calipers. The vehicle comes standard with 21-inch wheels. The first production samples of the Urus SUV, manufactured at Lamborghini's factory in Bologna, Italy, will be released in 2018. The base price of this SUV is around $200,000; Lamborghini executives plan to release 3,500 units of the Urus annually to global markets. The twin-turbo engine will be the only version available at launch, while the plug-in hybrid model will be released in 2019. Lamborghini was founded in 1963 by Ferruccio Lamborghini. The company's headquarters is located in a small village called Sant'Agata Bolognese, near Bologna, Italy. Ferruccio Elio Arturo Lamborghini was born on April 28, 1916, in northern Italy to a farming family. He initially repaired tractors but began manufacturing them after a few years and successfully established Lamborghini Trattori in 1948. Ferruccio Lamborghini later entered car racing and purchased a Ferrari 250GT. However, he noticed its poor quality, especially in the cabin parts and some mechanical systems, as well as its low performance, and approached Enzo Ferrari directly to explain the issues. However, Ferrari refused to meet with Lamborghini. Feeling humiliated by Ferrari's behavior, Lamborghini decided to design a super sports car to defeat Ferrari. Based on this idea, Lamborghini Automobili was founded in 1963. The result of Lamborghini's efforts was a car with a 3.5-liter, 360-horsepower engine unveiled at the Turin Motor Show. This car led to the success of Lamborghini. The company was acquired by the Volkswagen Group for $110 million in 1998.

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Translated from the original and edited for English readers. View original source →

Translation confidence: 85%

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