Microsoft Seeks New Avenues

Microsoft, currently facing a decline in Windows usage, is pursuing the development of new business ventures. With the decrease in Windows usage, the company is looking to implement new changes within this tech giant. When Windows 10 was launched, Microsoft hoped to reach around one billion devices within three years. However, after three years, this figure has not been achieved, with only 48% of Windows users utilizing Windows 10. New management changes are occurring in the company based on these realities. Microsoft intends to focus more on cloud computing and artificial intelligence. The company also aims to concentrate more on the Office suite and hardware production. The Surface project, which has led to the creation of various hardware products, has seen relative success so far. This company has managed to initiate a trend of new product development in various companies and has altered the perspectives of hardware manufacturers. One of the reasons for Microsoft's significant decline in power in recent years is the failure of its mobile phone project. Although there are still whispers of a potential new Windows Phone release, the company has yet to produce any hardware in this area, and its previous software in this domain has also not been successful. One of the main reasons Windows is ceding a large portion of the market to Android is summarized in this failure. While the target of one billion for Windows 10 has now reached about 600 million users, Android has around two billion users worldwide. According to recent reports from Microsoft, there are currently 1.3 billion users of the Windows operating system globally, showing a decrease of 170 million compared to previous statistics from this software giant. The decline in active users of personal computer operating systems is not surprising given the trend of users leaning towards mobile usage. Microsoft has long been working to transform Windows into a flexible and multifunctional operating system to fill this gap. To somewhat cover this weakness, Microsoft will try to be more active in other markets, especially in the gaming market. The company is thinking of a future beyond Xbox in the realm of computer gaming. However, this is not enough to compensate for Microsoft's recent failures and the decline in Windows usage. The company is currently trying to establish better connections between Android products and Apple systems with its products. Microsoft also intends to create better coordination between web applications and Windows 10. Another tactic for this company to increase Windows usage and its popularity is the development of artificial intelligence within this operating system. Microsoft plans to soon add more AI capabilities to Windows 10. Nevertheless, Windows is no longer the top priority for Microsoft as it once was. The company intends to move towards the development of applications and cloud services. Microsoft has achieved successes with Office 365 and applications like Outlook for mobile. Accordingly, it is expected that two-thirds of Office users will switch to the cloud service subscription of this software suite by next year.