New Applications for the World of Fashion and Clothing

Previously, we mentioned the PS Depot application that helps with buying clothes for various occasions, but to ensure that an outfit suits you or fits well, there are several interesting applications available. The famous fashion magazine app, Glamour, asks you to send a photo of yourself (in the outfit you want feedback on) and within minutes, one of the magazine's fashion experts will respond. You can also send two photos with two different outfits and ask which one looks better on you. Typically, they won't tell you that the outfit doesn't suit you; instead, they suggest what shoes or accessories would go better with it. In another application called Fashism, users candidly tell you whether the outfit looks good on you or not. The only difference between this app and 'Go Try It On' (GTIO) is that in GTIO, your account is private, and you can only show your photos to those you choose. Another site that is quickly replacing second-hand clothing stores for expensive brands is Tradasy. On this site, you can sell clothing, shoes, glasses, bags, and basically anything you find in your closet (provided they are original items from well-known fashion brands and not counterfeit). Tradasy has made the process very easy. They send an empty shipping package to the seller's home, which the postal worker picks up from you, and if the buyer is not satisfied with the item, they refund all their money. The operators of this site (who take a 9% commission from each sale) believe that their services have no competition and this is exactly what customers are looking for today. Another trend that used to happen among friends and family and has now found its way into the world of startups and applications is borrowing clothes. You can now borrow an expensive outfit (which you probably only want for one event and won't wear again) not from a friend or sibling, but from an online store or a stranger who has probably worn the outfit once and now doesn't want to sell it! One of the popular clothing rental sites is Rent a Runway. On this site, you can select your desired outfit based on the occasion you are attending, season, color, size, etc., and reserve it for your desired date. One interesting feature of this site is that you can see photos of the same outfit worn by other people (not just models) who borrowed it before you. If you are unsure about the size of the clothing, you can request two sizes to be sent to you for the price of one. However, you can only keep the outfit for a week before you must return it. One of the main problems with online clothing shopping is that the sizes vary across brands. For example, a small size from one brand may be the same as a medium size from another brand. Additionally, clothes always look great on models! But customers want to know how the outfit will look on them; a Finnish startup called StyleWhile has attempted to solve this problem by creating a visual representation of customers' bodies. You provide various measurements (arm, waist, leg, etc.) to this site, and it finds your body shape among various models. This site creates a visual image of you and shows the clothing virtually on your body. Then you can decide if you want it or not. FitsMe is another site that does the same thing, but if it thinks your chosen size is not suitable, it offers you better suggestions. Finally, we come to Warby Parker, a site dedicated to buying glasses. However, this site donates money to non-profit organizations in developing countries for every pair of glasses you buy, which is used to purchase glasses for those in need. Part of this money is also spent on training specialists in the field of ophthalmology.