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Over 30 Million Members in 24 Hours; Threads or Twitter? Differences and Similarities

Jul 17, 2026 July 17, 2026 3 min read 📰 VOA Persian
📋 Key Takeaway

Meta launched Threads, a new social media platform linked to Instagram, which has gained over 30 million members in just 24 hours. The app aims to provide a more positive alternative to Twitter, especially in light of recent controversies surrounding Twitter under Elon Musk's ownership. This development is significant as it highlights the competitive landscape of social media and the potential shift in user preferences.

🔍 Quick Context Guide
💡 Bottom Line: Threads' rapid growth indicates a significant shift in user preferences away from Twitter.

👥 Key Players

Connor Hayes QUOTED
Vice President of Production at Meta
"'There is a desire for something new.'"
Elon Musk ACTOR
CEO of Twitter
"Musk's behavior has provided the best opportunity for Twitter's competitors to enter the arena."
Mark Zuckerberg TARGET
CEO of Meta
"the fight that Mr. Musk previously proposed to Mark Zuckerberg."
Meta ACTOR
Parent company of Instagram and Facebook
"Meta announced its new app, a platform that does not require an invitation request like Bluesky."
Threads TARGET
New social media app
"Threads is Meta's newest social media app, based on sharing short texts."

⚡ Actions

Meta ANNOUNCE Threads
"Meta, the parent company of Instagram, Facebook, and WhatsApp, launched its latest service called Threads on Wednesday."
Confidence: 90%
users and advertisers CRITICIZE Twitter
"the company has faced numerous problems, changed its blue check verification policies, and faced criticism from users and advertisers regarding its content moderation."
Confidence: 80%
Elon Musk LIMIT Twitter users
"Musk limited the number of posts users can see, stating he wants to combat 'severe data deletion levels.'"
Confidence: 90%

📰 What Happened

Meta launched Threads, a Twitter alternative, gaining 30 million users in 24 hours amid Twitter's turmoil.

  • Meta announce Threads
  • users and advertisers criticize Twitter
  • Elon Musk limit Twitter users

💡 Why It Matters

🇮🇷 For Iran: Because the rise of alternative platforms may influence Iranian social media dynamics.
🌍 Regional: Because it could shift the balance of social media influence in the Middle East.
🌐 International: Because it highlights the competition between major tech companies amid regulatory scrutiny.

📚 Background

Threads' rapid growth indicates a significant shift in user preferences away from Twitter.

📝 Key Evidence

"There is a desire for something new."
→ Indicates user dissatisfaction with current platforms.
"the company has faced numerous problems, changed its blue check verification policies."
→ Highlights issues within Twitter under Musk's leadership.
📡 Source: NEUTRAL
📊 Confidence: 80%
VOA Persian is generally considered a reliable source.

Meta, the parent company of Instagram, Facebook, and WhatsApp, launched its latest service called Threads on Wednesday. Threads is linked to Instagram, and to have an account on it, you need to have an Instagram account. The main focus of the new app is on sharing short texts. Users can post up to 500 characters or share videos up to five minutes long. The reception for this new social network has been remarkable, with over 30 million membership requests registered by Thursday, just one day after the platform's unveiling. However, you may wonder what the difference between Threads and Twitter is?! The very short answer is: 'Threads does not have Elon Musk.' Connor Hayes, Meta's production vice president, stated in an interview, 'There is a desire for something new.' He added that prominent figures have specifically been looking for an alternative to Twitter that has a 'more constructive and positive feel.' Since Musk took over Twitter in October, the company has faced numerous problems, changed its blue check verification policies, and faced criticism from users and advertisers regarding its content moderation. Last weekend, Musk limited the number of posts users can see, stating he wants to combat 'severe data deletion levels.' Musk's behavior has provided the best opportunity for Twitter's competitors to enter the arena, with Mastodon, Bluesky, and several other apps joining the competition. However, just when many were giving Bluesky a high chance in the competition, Meta announced its new app, a platform that does not require an invitation request like Bluesky. Millions of membership requests on the very first day of this new platform's operation indicate Mr. Zuckerberg's high intelligence in choosing the right time to introduce the latest member of the Meta family. But what is Threads? And how do we use it? Threads is Meta's newest social media app, based on sharing short texts, and like Twitter, you can also share your photos and videos. It is very easy to use; you just need to download it and log in using your Instagram account. The app's bottom indicators guide you on how to share your message or visit your profile. In terms of appearance and execution model, Threads is very similar to Twitter but without the restrictions that Mr. Musk has recently imposed on Twitter, such as limits on the number of posts. Interestingly, if your Instagram account has a blue check and is verified, you do not need to verify it again on Threads; your blue check and all the people you followed on Instagram are transferred to your Threads account. But what does Twitter have that Threads currently lacks? Follower feed: Currently, there is only one main feed, where everything is mixed, and you cannot have a selected feed. Editing option: The ability to edit written text, which is one of Twitter Blue's features, is not available on Threads. Character count: There is no indication or warning showing you the number of characters entered, whether you have exceeded the limit or not. Search: Another weakness is the lack of a search option among sent text messages and even hashtags, which is expected to be added soon. To these shortcomings, the ability to send direct messages to a user should also be added. Currently, this new platform is available in over a hundred countries worldwide, and given the ease of membership, thousands of new users are added every hour. It remains to be seen which ring will determine the final winner of the fight that Mr. Musk previously proposed to Mark Zuckerberg.

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Translated from the original and edited for English readers. View original source →

Translation confidence: 85%

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