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Reactions to 'Hijab' and 'Chastity' Advertisements from the Perspectives of Tolstoy and Hugo

Feb 7, 2026 February 7, 2026 2 min read 📰 VOA Persian
📋 Key Takeaway

The Iranian Ministry of Culture's installation of banners promoting hijab using quotes from Tolstoy and Hugo has drawn widespread criticism on social media, with many claiming the quotes are fabricated. This incident highlights the ongoing tensions surrounding women's rights and the enforcement of mandatory hijab in Iran.

🔍 Quick Context Guide
💡 Bottom Line: The use of fabricated quotes in cultural campaigns reveals the Iranian government's ongoing struggle to enforce hijab amid public dissent.

👥 Key Players

Cultural Affairs Office of the Ministry of Culture and Islamic Guidance MENTIONED
Government body responsible for cultural policies
"They oversee cultural initiatives and enforcement of Islamic values, including the promotion of hijab."
Subhan Jafari-Tash MENTIONED
Media activist and former political prisoner
"Known for his critical stance on government policies, particularly regarding freedom of expression."
Somayeh Tahidloo MENTIONED
Sociologist and faculty member
"Provides academic critique on cultural policies, highlighting discrepancies in government narratives."
Arash Ramazani MENTIONED
Social activist and storyteller
"Engages in public discourse on social issues, often using humor to critique government actions."

📰 What Happened

The Iranian Ministry of Culture installed banners at the Tehran International Book Fair quoting Tolstoy and Hugo to promote hijab, sparking criticism for allegedly fabricating quotes. Social media users and activists have questioned the authenticity and intent behind these messages.

  • The banners quote Tolstoy and Hugo on hijab and chastity.
  • Critics argue the quotes are fabricated and misrepresent the authors' views.

💡 Why It Matters

🇮🇷 For Iran: This incident underscores the cultural and political struggle over women's rights and the enforcement of Islamic dress codes.
🌍 Regional: Reflects broader regional debates on women's rights and the role of religion in public life.
🌐 International: Highlights Iran's human rights issues, potentially affecting its international relations and image.

📚 Background

Iran mandates hijab for women, a policy that has faced increasing opposition, especially among younger generations. The government often uses cultural and legal measures to enforce compliance.

Women's rights in Iran Mandatory hijab laws
📡 Source: INTERNATIONAL
📊 Confidence: 70%
The source provides a critical view of Iranian government actions, reflecting broader international concerns over human rights in Iran.

The installation of advertising banners promoting hijab and chastity, quoting Russian author Leo Tolstoy and French writer Victor Hugo, at the Tehran International Book Fair has sparked widespread reactions from social media users. These banners, adorned with images of Tolstoy and Hugo, contain narratives praising 'dignity and chastity' of women and condemning unveiled women. Although the Cultural Affairs Office of the Ministry of Culture and Islamic Guidance, responsible for the publication and distribution of these advertising banners, has not referenced the source of the narratives. On the Tolstoy banner, it is quoted: 'The cause of the increase in divorce in Europe is a corrupt civilization, sexual disorders, and the absence of hijab.' The quote attributed to Victor Hugo states: 'Dignity combined with chastity gives a woman a power that the strongest men cannot resist, compelling men to humility and reverence before women.' Meanwhile, many social media users have deemed the quotes from these two renowned authors regarding hijab and chastity as false and fabricated. Subhan Jafari-Tash, a media activist and former political prisoner, questioned the equivalence of chastity and hijab in a Twitter message. Somayeh Tahidloo, a sociologist and faculty member at the Research Institute for Humanities and Cultural Studies, criticized the Islamic Republic officials' unfamiliarity with the works of authors like Tolstoy on Twitter. Arash Ramazani, a social activist and storyteller, made a brief and humorous comment regarding Tolstoy's advice on observing hijab. The Cultural Affairs Office of the Ministry of Culture has yet to respond on this matter and has not provided a source for the quotes on their advertising banners. According to some experts, the Iranian government, in response to the increasing number of women opposing mandatory hijab, is attempting to enforce hijab through advertising tools in addition to punitive measures such as facial recognition and legal case formation.

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Translated from the original and edited for English readers. View original source →

Translation confidence: 85%

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