Toyota's Lesson for the Iranian Market; Why Integration is More Important than Product Diversity?

The Tehran Auto Show was not just a venue for the Mammut Industrial Group to introduce new cars; the simultaneous presence of passenger, commercial, service, and social companies of this group presented an economic model to the market: In a situation where currency fluctuations, supply difficulties, cost pressures, and consumer caution have complicated business management, added value is created more than anything else through connecting the links of the value chain, distributing risk, and transforming products into sustainable services.