After the introduction of the new Surface Book by Microsoft, Apple has unveiled the latest generation of its portable MacBook Pro computers. This product is released to commemorate the 25th anniversary of Apple's notebook offerings. The new MacBook is 6.8 million times faster than the PowerBook (Apple's first laptop). Microsoft, Apple's competitor, has announced that it will provide $650 credit towards a Surface Pro or a new Surface Book in exchange for the delivery of a MacBook. Microsoft stated: "No product can match the performance, portability, and versatility of our Surfaces, and if you are a Mac owner looking for an unrestricted laptop experience with a touchscreen, the Surface and Microsoft Store are at your disposal." The increased competition in this market segment has prompted Apple to make every effort to enhance the performance of the MacBook Pro. The MacBook Pro is, in fact, Apple's most powerful portable computer. But what features does this new Apple product have, and how much has it improved compared to the previous model? Apple has been offering the MacBook Pro model with the same appearance for years, so do not expect a major transformation in the design of this product. The only new feature in the design of this product is the addition of a Touch Bar to the top of the MacBook Pro keyboard. One of the changes that laptop manufacturers are adding to their computers is a touchscreen; some companies place a large touchscreen on their laptops. This allows users to interact with their computers using both a mouse and keyboard as well as the touchscreen. However, the touchscreen that Apple has added to the MacBook Pro is different from other laptop displays and is a small, elongated bar. Phil Schiller, Apple's global marketing chief, stated: "The idea of adding a touchscreen to MacBooks had previously been raised at the company, but we decided not to implement it. Years ago, we spent a lot of time considering this idea and concluded that to build the best home computer, we cannot turn macOS into an iPhone. Each is built for a purpose, and we take ideas from each and add them to the other, but we do not fundamentally change them." The Touch Bar is located in the area of the 'F' keys on the keyboard, and depending on the need, consumers can create their desired key in this area or even convert this section into a bar for selecting various images. This bar changes according to the applications and programs the user runs and provides specific capabilities to the user. For example, when sending an email, it provides icons for working with the mailbox. Aside from this change, the MacBook Pro's design is entirely similar to current models. This product is available in two sizes: 15-inch and 13-inch. The 15-inch product weighs 1.8 kg and is equipped with a 2.6 GHz quad-core Intel Core i7 processor, Radeon Pro 455 graphics card, 16 GB RAM, and 256 GB of ultra-fast SSD storage in its base model. This device has very high performance. Specifically, its 3D graphics are 130% faster, gaming performance is 60% faster, and video file editing is 57% faster than the previous generation of the 15-inch MacBook Pro. Additionally, the audio output power of this model has improved by 58% compared to current models. This device can also support up to two 5K quality monitors. The most powerful version of this device features a 2.7 GHz quad-core Intel Core i7 processor (with Turbo Boost technology upgradeable to 3.6 GHz), Radeon Pro 455 graphics processor, and 512 GB SSD storage, priced at $2799. Users can also upgrade their MacBook Pro to a 2.9 GHz quad-core Intel Core i7 processor (with Turbo Boost technology upgradeable to 3.8 GHz) with 8 MB cache, Radeon Pro 460 graphics processor with 4 GB memory, and 2 TB SSD storage. In this case, the price of this customized laptop will be $4299. However, the processor used in the new MacBook Pro is not new, as companies like Dell and Lenovo have been using them in their most powerful laptops, including the 5000 and 7000 series in Dell's workstation models and the P70 and P50 ThinkPad series from Lenovo for over two years. Even in these laptop models, which have been developed for design, engineering, filmmaking, and animation tasks, processors significantly more powerful than those offered by Apple in the MacBook Pro have been utilized. The prices of these laptops are much cheaper than the $4000 MacBook Pro. The 13-inch MacBook Pro weighs approximately 1360 grams and has a thickness of 14.9 mm, which is considered much thinner than the 18 mm thickness of the current generation. The brightness of the new display is 67% higher, and its contrast ratio has improved by 67% compared to the previous generation. The new MacBook Pro display can show 25% more colors than current models. The new 13-inch MacBook Pro will be available in two versions with Core i5 and Core i7 processors, with 8 GB or 16 GB RAM, and with Intel Iris Pro 550 and 540 graphics processors. If a user chooses the Core i7 processor for this device at 3.3 GHz (with Turbo Boost technology upgradeable to 3.6 GHz), the price of the device will increase by $300, and by choosing 16 GB RAM instead of 8 GB, the price will increase by $200 compared to the base model. Both the 13-inch and 15-inch models have USB-C ports, which can also be used for charging the laptop. These laptops have a 3.5 mm jack, but there are no other ports or a slot for an SD card in these models. Apple states that USB-C ports can replace many other ports. In addition to the two 13-inch and 15-inch models, a 13-inch model has also been introduced, with the main difference being that it does not have a Touch Bar. This model also has a weaker CPU compared to the Touch Bar 13-inch model. The base model features a dual-core i5 processor with a speed of 2 GHz. However, a customized model with a stronger dual-core i7 processor at 2.4 GHz (with Turbo Boost technology upgradeable to 3.4 GHz) is available for $300 more. This model is set to replace the MacBook Air, so the MacBook Air will no longer be introduced separately. The price of this model is $1499, while the base model of the Touch Bar 13-inch is priced at $1799 and the base model of the 15-inch is priced at $2399.
What Features Does the New MacBook Have?
Apple has launched a new MacBook Pro to celebrate the 25th anniversary of its notebooks, featuring significant performance improvements and a Touch Bar. Microsoft is countering with a $650 credit offer for customers trading in their MacBooks for Surface devices. This intensifies the competition between the two tech giants in the portable computer market.
👥 Key Players
📰 What Happened
Apple has launched a new MacBook Pro to celebrate its 25th anniversary of notebook offerings, featuring a Touch Bar and significant performance enhancements. In response, Microsoft has introduced a trade-in offer to encourage MacBook users to switch to Surface devices.
- The new MacBook Pro is 6.8 million times faster than Apple's first laptop, the PowerBook.
- Microsoft is offering $650 credit for customers trading in their MacBooks for Surface devices.
💡 Why It Matters
📚 Background
Apple and Microsoft are two of the most influential companies in the technology sector, constantly innovating to capture consumer interest. The introduction of new features often sets trends in the industry.
🏷️ Entities Mentioned
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