More than 93,000 visible appearances of brands promoting unhealthy food and drink, alcohol, gambling and speculative products were recorded during coverage of the largest FIFA World Cup in history, new research has found. Unhealthy food and drink brands accounted for more than seven in 10, with 65,722 appearances.
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Study Reveals Frequent Exposure to Unhealthy Brand Marketing During FIFA World Cup
Just now
September 22, 2026
1 min read
📰 Phys.org
📋 Key Takeaway
A study revealed that during the FIFA World Cup, over 93,000 brand appearances promoting unhealthy food, alcohol, and gambling were noted, with unhealthy food brands dominating. This raises concerns about the impact of such marketing on public health and societal norms, which is particularly relevant for Iran given its strict regulations on alcohol and gambling.
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Translated from the original and edited for English readers. View original source →
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