Iranian Media: Inflation Has Made Life Installment-Based, Even for Food

Inflation exceeding 40% in recent years has had numerous consequences on people's lives, including a decrease in purchasing power and a decline in the quality of consumer goods. However, this is not the whole story, as media outlets have reported new dimensions of this event, stating that a 'installment lifestyle' has become prevalent in Iran, with 'installment purchases even for food.' The newspaper 'Donya-e-Eqtesad' has addressed this issue, noting that the rise of installment living is a natural consequence of the changing lifestyle of society, which has recently gained significant attention. The report emphasizes that people have turned to 'conditional purchases' for their essential needs, including food. On the other hand, the decrease in people's purchasing power has threatened the survival of businesses, which are also seeking to maintain their presence in the market. 'Donya-e-Eqtesad' mentions that 'from neighborhood supermarkets to clothing stores, all are resorting to credit sales to retain their customers.' In another development, major brands and chain stores have also been affected by the unfavorable economic conditions, and according to this newspaper, billboards advertising large stores offering long-term, interest-free installment plans have been installed along highways. An analysis of statistics released by the government’s Statistical Center shows that the annual inflation rate in November was 44.9%, which, contrary to officials' claims of a decrease, remains above 40%. A noteworthy point in the inflation statistics that has led to installment purchases of food is the 52.2% inflation rate in the food sector. While inflation is close to 45% and 52% for food items, the minimum wage was only increased by 27%, despite inflation being nearly 50% last year and continuing this year, exacerbating the gap between income and expenses. Criticism has emerged regarding the 'fabricated statistics' of the Raisi administration; a newspaper close to the IRGC stated: 'Elections are approaching, pay attention to livelihoods.' Reports from the media ahead of the longest night of the year indicate a 'Yalda' filled with longing and inflation. A trade official stated: 'The Ministry of Agriculture should be responsible for the rise in chicken prices.' Ambiguity surrounds the livelihood situation; the path to the poverty line; a 200% increase in wages. The gap between food and housing and basic needs; quality of life is on a downward spiral. A trade official noted: 'Meat prices have risen because there are not enough livestock.'